Customer service (CS) and data security are two equally important aspects of any successful organisation. While a great customer experience (CX) will bring in more foot traffic, no amount of "wow" experiences and smiles will restore a customer's trust in your security capabilities once it is broken. This brings about the difficult discussion of choosing between prioritising CS or data security. But while many mistakenly believe that one must be compromised for the sake of the other, the reality is quite different. Organisations should consider data security to be a part of their CS and find a way to reach a solid middle ground in both areas. Good CS and strong data security are not mutually exclusive so long as an optimum balance is achieved between the two.