Why Encourage Negative Feedback to Make Customers "Sticky"
Not only should you be making amends and solving problems, but also turning these "problem customers" into raging evangelists.
In most companies, the customer service department is seen as a necessary evil. With a low goal of simply meeting customer expectations, these companies miss their real goals by a sizable margin and prevent customer from becoming "sticky," which should be the goal of every employee. Why do so many companies view the customer service mission as only minimising negatives rather than a significant opportunity to foster long-term relationships? Not only should you be making amends and solving problems, but also turning these "problem customers" into raging evangelists. It is possible to accomplish these objectives with a few changes that should be championed by senior leaders and your team can institutionalise.
If you are carefully listening and acting on negative customer feedback, surveying customers regularly to anticipate their changing needs, and letting them help you tell your company's success story, then you will find these investments in customer service will pay dividends and increase customer stickiness.
Additional Whitepapers
IT Help Desk Whitepapers
Download Whitepaper
Request Submitted
Your information has been successfully submitted!
Here is a direct download link to the whitepaper you requested.
This will also be emailed to you:
Please add the domain givainc.com as a trusted sender in your email program so you will receive the information just requested.
Share this whitepaper!
Our customers like to speak about their experiences with Giva. Please listen to them speak about their business results. Click on
https://www.giva.com.au/case-study/.
https://www.giva.com.au/case-study/.
Giva, Inc. is an industry expert and provider of Customer Service, Help Desk, Knowledge Management and Change Management software. When you need an expert, call us at +1.408.260.9000 between 6:00 AM and 5:00 PM Pacific Time Monday through Friday.
Submission Error
An error has occurred.
Our apologies, but an error has occurred. Please try again later.
Giva, Inc. is an industry expert and provider of Customer Service, Help Desk, Knowledge Management and Change Management software. When you need an expert, call us at +1.408.260.9000 between 6:00 AM and 5:00 PM Pacific Time Monday through Friday.
The Giva Difference
Products
Customers
Whitepapers
Company
International
