A major company fell victim to a hacking four years ago, yet is still suffering the repercussions. LinkedIn experienced a breach in 2012, but on 18 May, 2016 additional information was leaked online. The initial report in 2012 stated that the information of 6.5 million users had been breached, but the actual number is approximately 100 million users. This larger number was discovered only two months ago when the information was finally leaked online.
The company states that all of the leaked information is from the same attack that occurred in 2012 and is not the result of any new breach. In response, the company worked to invalidate those passwords and contact users if they are affected.
A major concern is the potential that users utilise the same or similar login information on other websites containing private information. It is in this instance we see that there is only so much the company can do and it is the responsibility of the customers to protect themselves beyond LinkedIn. It is imperative that companies do all they can to protect their customers, but a significant portion of hacking aftermath is up to the customers themselves.
What we learn from this situation is that although large companies are typically strong on security and harder to breach, they are not immune. LinkedIn reportedly had weak security at the time of the breach, which was an obvious mistake. Even though there is not necessarily private information on their website, they still have a duty to protect their customers and their information.
An advisable move for any company would be to send monthly reminders or tips about how to protect accounts and information; this not only helps the company by motivating customers to do their part, but also shows that the company genuinely cares about protecting them.
Do not hide behind the big name of a company; always be prepared and ready for anything that can come your company's way. Use customer service to your advantage and encourage customers to do their part. There is nothing better than showing you care to build protection for your customers and yourselves. By working as a team with your customers, you can establish lasting loyalty and protection on both sides of the field and ensure the best experience for everyone.